AI images that don't feel like your brand are almost always a DNA problem, not a prompt problem. The good news is that fixing the DNA fixes every image you make after it, not just this one.
Work through these in order. The first issue you find is usually the main one.
1. The look is generic
Symptom: images feel like stock photography. The light is flat, the palette is muddy and the composition is centered and dull.
Likely cause: BrandDNA has no image style yet, so there is nothing to show what your photography looks like.
Fix: open DNA → BrandDNA → Image styles and add a style, either from the library or trained on 3 to 20 of your own photos that share one look. Describe the light, color and setting in the style description. Then add the style from the panel beside the Studio composer and make the image again. See How to Use Image Styles in BrandDNA.
2. The product is wrong
Symptom: the product is roughly the right shape, but the label is wrong, the color is off, the variant is missing or the packaging looks made up.
Likely cause: a ProductDNA gap. The product has no packaging photos, or the photos are too small or blurry to copy.
Fix: open DNA → ProductDNA, open the product and add clear images to its gallery: the front of the pack as the cover, then the back or label and the ingredients or specs panel. Add the variant if it is missing. Then add the product from the panel beside the composer so the image starts from your real packaging.
For assets that matter, switch on Ultra. It always runs the QA Agent, which checks packaging and product details.
For a packshot, turn on Exact product in the Studio settings. Studio keeps your product photo untouched and creates only the scene around it.
3. The words are right but the picture is off
Symptom: the copy sounds like you, but the image clashes: the wrong style, the wrong era or the wrong audience.
Likely cause: tone of voice is set up, but the visual side of BrandDNA isn't.
Fix: same as #1, and check Brand kit → Visual rules. Those rules apply to every image, so a line like "cans are always shown cold, with condensation" does real work.
4. Hands, faces or text look broken
Symptom: classic AI mistakes, such as extra fingers, melted text on packaging or faces that drift between images in a series.
Likely cause: the image was made without a quality check.
Fix: make it again with Ultra, or at least with the QA Agent on. The QA Agent flags these problems and offers Auto Retouch. Keep Ultra for the images that matter; standard runs are fine for exploring.
5. The prompt is too open
Symptom: every run looks completely different, and none of them feel right.
Likely cause: the prompt leaves the model too many decisions. "Make a social post image" gives it nothing to anchor on.
Fix: say the scene, the light, what is in frame and what isn't. Add the product, the persona and the style from the panel beside the composer. BrandDNA already applies, so you don't need to repeat brand details, but you do need to set the scene.
6. Another brand shows up
Symptom: images for one brand pick up cues from another, such as its palette or its products.
Likely cause: the wrong brand is selected.
Fix: check the brand menu at the bottom of the side menu. Each brand has its own DNA, and Studio uses the brand you are working in.
Still not right?
Go back through the list one image at a time; the first issue you find is usually the main one. The help icon in the top bar opens the Resource Center, where How to Use Image Styles in BrandDNA and How to Build Your ProductDNA Catalog go deeper on the two most common fixes.
