Browse Get Started
DNA is the set of facts about your brand that every Agent uses, in every conversation, without you attaching anything. It is why the first draft already sounds like you, names your real products, and speaks to the customers you actually have. Brand setup fills in most of it. This page shows what is left and the order to do it in.
What DNA holds
Open DNA in the side menu. The page has five tabs:
- BrandDNA: brand basics, tone of voice, brand kit (logo, colors, fonts) and image styles. Competitors you list here power the Competitor activity feed on Home.
- ProductDNA: your catalog, with variants, images and prices. Synced from Shopify or WooCommerce, imported from a file, or added one at a time.
- CustomerDNA: the personas the Agent writes for. Mention one with @ to aim a piece of work at that audience.
- Connectors: the brand's shared connections, such as social accounts, your store and Google.
- Memory: what the Agent has remembered about you and your brand between conversations. Review and remove entries here.
The order that works
- Brand basics and tone of voice. Confirm the facts the Agent pulled from your website with Refresh from web, then describe how you sound. See How to Set Up BrandDNA.
- Brand kit and image styles. Upload the logo and set the colors and fonts, then pick or train the visual styles the Agent should use for images. See BrandDNA Visual Styles.
- Products. Connect your store if you have one, or build the catalog by hand. The DNA health panel tells you when products are missing a price or an image. See How to Build Your ProductDNA Catalog.
- Personas. Create two or three researched personas, then use them with @ in Agents. See How to Set Up CustomerDNA.
- Connectors. Social accounts, Google, your store and the rest. See Which Connectors to Set Up First.
The DNA icon at the bottom of the side menu shows a percentage. Open DNA health on the page for the checklist behind it and jump to anything still open.
Keep it fresh without opening DNA
You rarely need to edit DNA by hand after setup. On any DNA page, the Agent sidebar lets you ask for the change in plain language, such as "add a 12-pack variant of Peach Sparkling Water at $18", and it shows an approval card before it saves. The Agent can also create personas and update products from chat, each with your approval, and it never deletes either.
Frequently Asked Questions
Does the Agent use DNA automatically?
Yes. BrandDNA applies to every conversation. Products and personas are attached when you mention them with @, and the Agent can search the catalog on its own.
Why does the percentage matter?
Each missing piece is something the Agent has to guess. A product without a price means it cannot quote one. A brand without image styles means images fall back to a generic look.
Can a teammate see my DNA?
DNA belongs to the brand, so everyone working in that brand shares it. Memory is split: brand memories are shared, user memories are yours.
Next Steps
Once the percentage is where you want it, connect your tools in Which Connectors to Set Up First, then read What Agents Know for how DNA, files and memory come together in chat.
