BrandDNA Visual Styles help you keep creative work consistent without starting every image from scratch. Use them when you want MorningAI to understand the look your brand should use across campaigns, product images, social posts, and other visual assets.
Why BrandDNA Visual Styles Matter
A visual style gives your team a shared starting point for the look and feel of new creative. Instead of rebuilding art direction in every prompt, you can review available styles, choose the one closest to your goal, and apply it where visual style selection is available.
This is especially useful when your team needs a repeatable look across seasonal campaigns, ecommerce content, paid social concepts, or brand refresh explorations.
Step-by-Step Walkthrough
- Open BrandDNA – Go to your brand setup or BrandDNA area and open the Visual Styles step. You will see available styles in a visual grid.
- Browse the style cards – Review each card by looking at the image preview, style name, and supporting details. Use the cards to narrow down the styles that match your brand direction.
- Open a style detail view – Select a visual style to review more context before using it. The detail view helps you understand the style’s visual direction and how it may translate into new creative.
- Create a custom text style – If you need a style that is not already available, use the custom style flow and describe the look you want. MorningAI will show clearer generating and failure states so you know what is happening while the style is being prepared.
- Use eligible styles in Image Studio – Open Image Studio, choose a style, and look for eligible BrandDNA or custom text styles in the style picker. Select the style that best fits the asset you are creating.
- Review the result before scaling – Generate a small set of creative first, then compare the outputs against your brand guidelines before using the style broadly.
Real-World Use Cases
Campaign consistency – Choose one BrandDNA Visual Style before generating campaign images so each concept shares the same creative direction.
Ecommerce product content – Pair ProductDNA details with a visual style to create product-led creative that feels consistent across SKUs and channels.
Social creative testing – Try a few eligible styles in Image Studio when you need multiple visual routes for paid or organic social testing.
Brand refresh exploration – Create a custom text style when you want to explore a new look without changing your core BrandDNA setup.
Pro Tips
Start with the closest style – Pick the available style that is closest to your intended direction, then adjust the prompt or creative brief around it.
Use plain language for custom styles – Describe visible traits such as lighting, composition, texture, color mood, and background treatment. Avoid internal shorthand that teammates may understand but MorningAI cannot see.
Check the style in context – A style that looks strong in isolation should still match your product, audience, offer, and channel.
Keep a team favorite – Once your team finds a reliable style, document when to use it so everyone starts from the same place.
Frequently Asked Questions
Can I use BrandDNA Visual Styles in Image Studio? – Eligible BrandDNA and custom text styles can appear in Image Studio’s style picker when they are available for the image workflow you are using.
What should I do if a custom style is still generating? – Wait for the style status to finish before relying on it in Image Studio. If the style fails, review the description, simplify it, and try again.
Should I create a new custom style for every campaign? – Not always. Reuse a proven style when the campaign should feel consistent with existing brand creative. Create a new style when you need a distinct visual direction.
Can visual styles replace BrandDNA setup? – No. Visual Styles work best as part of your broader BrandDNA foundation, including your brand voice, audience, products, colors, and visual guidelines.
Next Steps
Open your BrandDNA setup and review Visual Styles before your next image workflow. If you need more help, read /resource-center/setup-branddna, /resource-center/how-to-select-a-visual-style, or /resource-center/custom-style-for-brand.
