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MorningAI Agents start every conversation already knowing your brand. There is no pasting of guidelines, no re-explaining your products and no describing your audience from scratch. This article explains every source of context the Agent draws on, and what it remembers between conversations.
The sources of context
| Source | How it works for you |
|---|---|
| BrandDNA | Applied automatically to every conversation: voice, style and brand facts. Nothing to attach. |
| ProductDNA | @-mention a product to attach it to a turn. The Agent can also search the catalog itself, down to variants and images. |
| CustomerDNA | @-mention a persona as the audience for a task, or ask the Agent to answer as that persona to test messaging. |
| Knowledge Base | The documents in DNA → Knowledge Base, such as guidelines, approved claims and price lists. Every agent in the brand reads them. |
| Files | The Agent searches and reads the files you can access in the current brand, personal and shared, and cites the documents it used. |
| Attached files | Drop files into the composer. The Agent reads them and can come back to them later in the conversation. |
| Connectors | Your store, analytics, inbox, calendar, CRM, prospecting tools, Notion and Slack, when connected. |
| Memory | Details about you and your brand that carry between conversations. |
| Conversation memory | Everything made in this conversation: data pulls, images, charts, files. |
Knowledge Base and Files as context
Your DNA holds the facts about your brand, products and customers. Knowledge Base holds the documents behind them, such as the brand guidelines PDF and the current price list. The rest of Files adds the facts behind day-to-day work: last quarter's sell sheet, this morning's sell-through report. The Agent finds what it needs without you uploading it again, reads it, and lists its sources so you can verify the output.
For example: "Update our Whole Foods sell sheet with the Q3 sell-through numbers from the file I uploaded this morning, and use only the claims approved in our brand guidelines." The Agent finds the sell sheet and the report in Files, reads the guidelines, and keeps only the approved claims.
Mentioning with @
Type @ in the composer and pick what you want to bring in: a product, a persona, a style, a connector or an output format. Mentioning a product attaches its full profile to that turn. Mentioning a persona sets the audience: "write launch copy for @Budget-Friendly Brenda" aims the work at that segment.
Memory between conversations
The Agent holds on to details about you and your brand and carries them across conversations, so you spend less time restating context. When a reply saves something to memory, the thread shows a memory indicator. To review what has been saved, open DNA → Memory: it lists every memory under All, User and Brand, and you can remove any entry. You can also tell the Agent to forget something.
Memory within a conversation
Everything the Agent produces in a conversation stays available to it. "Use the chart from earlier in the deck" works. "Rewrite the summary from that file you made" works.
Set up the grounding once
The richer your DNA, the better every answer gets:
- Set up BrandDNA, your voice, style and brand facts
- Build your ProductDNA catalog, products, variants and images
- Set up CustomerDNA, your researched customer personas
- Upload your guidelines, policies and price lists to Knowledge Base, and keep working documents in Files
Frequently Asked Questions
Does the Agent's work reflect my Playbooks and personas too?
Yes. Playbook instructions and attached personas shape generated files and images the same way they shape chat replies.
Can the Agent create personas or products from chat?
Yes. It can create personas, and create or update products and variants, each shown as an approval card before it saves. It never deletes either.
Why doesn't the Agent see a file I know is in Files?
It only sees files you can access in the current brand. Check which brand you are in and whether the file is in your drive or a shared drive you belong to.
Next Steps
Try one grounded request: @-mention your best-selling product and ask for three campaign angles. Then explore the full map in Meet MorningAI Agents.
