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MorningAI does its best work when it can see the tools you already use. Connectors are how that happens: your store feeds Product DNA, your social accounts become publishing channels, your analytics show up in Channels, and the Agent can read your inbox, your files and your team's conversations. This guide shows where connectors live, what each one unlocks, and a sensible order to set them up.
Where to connect
Each tool you connect gives the Agent your real catalog, numbers and conversations to work from, and a place to send finished work, such as a scheduled post or an email draft.
Connect them from DNA → Connectors or from the Agents composer, under + → Connectors.
What each connector unlocks
| Connector | What it does | Guide |
|---|---|---|
| Facebook, Instagram, LinkedIn | Publish and schedule posts from the Calendar; post performance in Channels | Facebook, Instagram, LinkedIn |
| Shopify, WooCommerce | Sync your catalog into Product DNA; ask about sales and inventory (Shopify) | Shopify, WooCommerce |
| Search Console and Google Analytics in chat and in Channels → Web | Search Console, Google Analytics | |
| Klaviyo | Build and report on email campaigns; Channels → Email | Klaviyo |
| Microsoft 365 | Outlook mail and calendar, OneDrive and SharePoint | Microsoft 365 |
| Gmail, Google Drive, Google Calendar | Your inbox, files and schedule in chat | Gmail, Google Drive, Google Calendar |
| Notion | Read and update pages and databases | Notion |
| Slack | Catch up on channels; send or schedule messages | Slack |
| Salesforce | Ask about accounts, contacts, opportunities and cases | Salesforce |
| HubSpot | Look up and update contacts, deals and lists, report on campaigns, and save marketing email drafts | HubSpot |
| Apollo | Find and enrich prospects, build lists, and load email sequences | Apollo |
| GitHub | Lets the Website Agent change your site | GitHub |
| Sanity | Draft, schedule and publish CMS content from chat | Sanity |
A sensible order
- Social and Google first. Facebook, Instagram, LinkedIn, Search Console and Google Analytics take a minute each and immediately fill the Calendar and Channels with real data.
- Your store. Shopify or WooCommerce syncs your products into Product DNA, so everything the Agent writes references real names and prices.
- Your own inbox and files. Gmail, Drive and Calendar, or Microsoft 365, depending on what your company runs on. Each teammate does this for themselves.
- The tools your team works in. Klaviyo if you send email, Slack if decisions happen there, Notion if that is where briefs live, Salesforce or HubSpot for your CRM, and Apollo if you prospect.
- GitHub and Sanity when you are ready to let the Agent change your website or publish to your CMS.
Bringing a connector into a request
Once connected, you rarely need to mention a connector by name. Ask the Agent a question and it uses what is connected. To point it somewhere specific, type @ in the composer and pick the connector, or open + → Connectors to see what is available.
Next Steps
Start with the channel you post to most: connect Facebook, Instagram or LinkedIn. Questions about permissions, disconnecting or admin approval are answered in Connectors: Common Questions.
