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MorningAI is the growth engine for CPG brands. Inside it, an AI team that already knows your brand, products and customers works next to yours. It reads the files and tools you connect and does real work across marketing, sales and ecommerce, from social posts and campaigns to sell sheets, retailer decks, product listings, performance reports and website changes. You describe the outcome, approve what it proposes, and the work lands where it belongs: on the Calendar, in Files, in your CMS or in your inbox.
This page is the map. Each piece below has its own section in the Resource Center.
The pieces
| Piece | What it is for |
|---|---|
| DNA | The facts about your brand, products and customers that every Agent uses. Set up once, kept fresh as you go. |
| Agents | The chat where the work happens. One Agent plans, researches, writes, makes images and documents, and asks before it changes anything. |
| Playbooks | Reusable instructions for work you repeat: the weekly report, the competitor teardown, the brand check. Run one with /, or schedule it. |
| Studio | The creative workspace for images, video and audio in your brand style. |
| Calendar | Where posts are planned, approved, scheduled and published across your social channels. |
| Channels | Performance for each channel, social, email and web, on one date range, with a short briefing of what moved. |
| Apps | Focused tools for one job each, such as an Amazon product page, a virtual try-on or a one-page document. |
| Files | Everything the Agent makes and everything you upload, searchable, and used as context in chat. |
| Tasks | Shared to-do lists with checklists, repeats and comments, surfaced on Home under Due today. |
| Connectors | The link to your tools: social accounts, your store, Google, Klaviyo, Salesforce, HubSpot, Apollo, Slack, Notion, Microsoft 365, Gmail, Drive, Calendar, GitHub and Sanity. |
How it fits together
A typical week starts on Home. The Agent greets you with the composer, and Brand Pulse shows how your channels did against last week. A scheduled Playbook has already built the weekly report and left it in Files. You ask the Agent for next week's posts; it drafts them in your voice, shows each one on an approval card, and schedules them on the Calendar. Midweek you need a landing page for a promotion, so you describe it to the Website Agent and publish the preview once it looks right. By Friday, Channels tells you which post earned the reach, and the Agent has the numbers in chat the moment you ask.
Nothing in that week required a prompt-engineering course. The Agent knows your brand from DNA, knows your numbers from Connectors, and knows your files from Files. Your job is to ask for the outcome and approve the result.
Where to start
- Finish your DNA. Brand setup gets you most of the way; the DNA icon in the side menu shows how complete it is. See Set Up Your DNA.
- Connect the tools you use most. Social accounts and Google take a minute each and immediately fill the Calendar and Channels. See Which Connectors to Set Up First.
- Learn the workspace. Ten minutes with A Tour of the MorningAI Workspace and you will know where everything lives.
- Ask for something real. A week of posts, a deck for Monday, a report on last month. Then switch on two or three Playbooks that match your week.
Next Steps
Open Meet MorningAI Agents for what the Agent can do today, or go straight to Set Up Your DNA if you are still onboarding.
