Studio's Video tab turns a description, a pair of frames or a few reference images into a short video for ads, Reels and product showcases. Open Studio, choose Video, and pick a mode from the menu above the composer.
The three modes
| Mode | What you give it | Best for |
|---|---|---|
| Text to Video | A description of the scene and the motion | Concepts and mood pieces when you have no visuals yet |
| Frames to Video | A start frame, and optionally an end frame | Bringing a packshot or a still ad to life, or a smooth before and after |
| Ingredients to Video | Up to 3 reference images | Taking cues from existing imagery without animating it directly |
In Frames to Video the video can run 4, 6 or 8 seconds, and its shape follows your frames. Ingredients to Video makes 8-second landscape video. To feature a real product, use Frames or Ingredients and pick the product from the Products panel; Text to Video works from words alone.
Settings
Open the sliders icon next to +. The menus only offer what the chosen mode can make.
- Aspect ratio: landscape (16:9) or portrait (9:16), where the mode allows it.
- Duration: depends on the mode.
- Resolution: 720p or 1080p.
- Outputs per prompt: 1 to 4.
- Audio: sound on or off.
- Max quality: longer video with native sound (see below).
Max quality
Turn on Max quality for video of 10, 15, 20 or 30 seconds with sound, in every mode, landscape or portrait, at up to 2 outputs per prompt. It costs more than standard video, and the cost grows with the length you choose. If a Max video fails, the full amount is refunded and you can retry. If you don't see the toggle, it hasn't been switched on for your account yet.
Write the prompt for motion
The model needs verbs. "The camera slowly circles the can, light moves left to right, condensation runs down the side" gives far more to work with than "a can of sparkling water." In Frames to Video, keep the two frames consistent, with the same angle, light and product placement, and use the prompt to describe the movement between them.
After you click Create
Videos take longer than images. Finished takes appear in Past work, where you can play, download, favorite or schedule them, and they are saved to Files under Video. Generate two to four takes per prompt; the first one is rarely the keeper.
Frequently Asked Questions
Why can't I add a product in Text to Video?
Text to Video doesn't take images. Switch to Frames to Video and use a packshot as the start frame, or use Ingredients to Video.
Why is the duration fixed?
Each mode supports certain lengths. Ingredients to Video makes 8 seconds at standard quality. For longer video, turn on Max quality.
Can I turn a Studio image into a video?
Yes. Hover over the image in Past work and choose More → Animate.
Next Steps
Take your best product image, open it with Animate, and describe one simple camera move. For sound without picture, see Create Voice-Over Audio in Studio.
