Once your brand connects Shopify, Google Analytics, and Search Console, the agent can answer questions about your sales, traffic, and search performance with live data — no exports, no CSV uploads. Ask in plain language, get the answer in the conversation, often with a chart, and turn it into a spreadsheet or deck in the same thread.
These are brand connectors — connected once, shared by the whole brand team. Setup guides: connect Shopify and connect Search Console and Google Analytics.
What the Agent Can Read
From Shopify
| Ask about | The agent reads |
|---|---|
| Store health | Overall store metrics and sales over any period |
| Products | Your best-selling products |
| Customers | Your highest-value customers, overall or within a date range |
| Orders | Order details and status |
| Inventory | Stock levels |
From Google Analytics
| Ask about | The agent reads |
|---|---|
| Traffic | Sessions, users, and engagement, broken down by channel |
| Pages | Your most-visited pages |
| Audience | Device and geography breakdowns |
| Revenue | Ecommerce revenue metrics |
From Search Console
| Ask about | The agent reads |
|---|---|
| Search queries | The queries bringing people to your site |
| Page performance | Clicks and impressions per page |
Read-Only by Design
All three connectors are read-only. The agent can never change your store, your analytics configuration, or your Search Console properties — there are no write tools for these connectors at all. You'll see the corresponding progress labels while it works: "Reading your store", "Querying Google Analytics", "Querying Search Console".
Answers Come with Charts and Comparisons
Ask a data question and the agent can render an interactive chart right in the conversation — bar, line, area, pie, scatter, or treemap. Analytics answers can include period-over-period comparison (this month vs last, this quarter vs last). And because file generation lives in the same conversation, "turn that into a spreadsheet" or "make a deck from those numbers" just works.
Questions to Steal
- "Pull my store's sales for last month, chart revenue by week, and build me a 6-slide deck for Monday's team meeting."
- "Where did my traffic come from last month? Chart it."
- "Which search queries get impressions but few clicks? What content would fix the top five?"
- "Give me a spreadsheet of top customers this quarter vs last, with a sheet per period and a summary tab."
- "What's my mobile vs desktop split, and how did it change vs the prior period?"
Frequently Asked Questions
Can the agent update my Shopify store? No. Store data is strictly read-only. (The agent can update your MorningAI product catalog — ProductDNA — which is separate from your store.)
Does WooCommerce or Google Ads data work in chat? Not today. Chat data questions cover Shopify, Google Analytics, and Search Console.
Who can use these connectors once connected? Everyone on the brand team — brand connectors and their permission settings are shared across the team.
Next Steps
Connect a data source, ask one of the questions above, and see how your team controls every tool in the permissions and approvals guide.
