DNA Set up BrandDNA
Fill in BrandDNA tab by tab: Basics, Refresh from web and competitors, Tone of voice with Never sound and example pairs, the Brand kit, image styles, and tips for training your own style.
DNA
What MorningAI knows about your brand, products and customers: BrandDNA, ProductDNA, CustomerDNA, DNA health, the Knowledge Base every agent reads, and what the Agent remembers.
Brand DNA
Voice, tone, visual style — the foundation every other DNA builds on.
Brand DNA
Basics, tone of voice, brand kit and image styles.
DNA DNA
Image styles
Add styles from the curated library, train your own from up to 20 reference images or a description, edit or remove them, and use them in Agents and Studio.
DNA
When to update BrandDNA
The signals that BrandDNA needs an update, from DNA health and Memory to your own edits, what to change after a rebrand, a voice shift, a new line or a new audience, and how to update it.
Product DNA
Catalog accuracy at scale, from one SKU to thousands.
Product DNA
Your catalog: products, variants, images and selling points, and how to bring them in.
DNA Build your ProductDNA catalog
The ProductDNA catalog and what each product holds: basics, availability and marketing priority, variants, the image gallery, selling points, completeness, and asking the Agent to fill gaps.
DNA
Import products
Four ways to get products into ProductDNA: connect Shopify or WooCommerce, bulk upload a CSV with one row per variant, ask the Agent to add products from a page or file, or add them by hand.
DNA
Product DNA, advanced
The advanced view of ProductDNA: marketing priority and availability, which images to add, selling points, variants, where the catalog shows up, and a quality checklist.
Customer DNA
Audience, segments, and persona intelligence that grounds every brief.
Customer DNA
The personas the agents write for, and how to build and use them.
DNA Set up CustomerDNA
Your starting personas, creating a B2C or B2B persona from a description and up to three files, what each persona contains, and editing, regenerating, duplicating and downloading personas.
DNA Use personas
Aim work at a persona with @ in Agents and Apps, add personas in Studio, test ideas in a persona's chat panel, and get more from personas in retail and agency work.
DNA
Customer DNA, advanced
How to build personas that hold up: specific names, behavior over self-description, the aspiration gap, grounding in evidence, B2B buying committees, and when to add or update a persona.
Knowledge Base
Custom guidelines, brand books, ingredient lists, compliance language.
Overview
What DNA is, how the Agent uses it, and what is still missing in your setup.
DNA
Getting started with DNA
What DNA holds and how the Agent uses it: the BrandDNA, CustomerDNA, ProductDNA, Connectors, Memory and Knowledge Base tabs, DNA health, and changing DNA by asking the Agent.
DNA New
DNA health
The DNA health panel on every DNA page: the seven items it checks, the four-point completeness score on each product, why each gap matters, and how to hide the percentage.
Knowledge Base and Memory
The documents every agent reads, and what MorningAI remembers between conversations.
DNA New
Memory
DNA → Memory lists what the Agent has kept from your conversations, as User or Brand memories. How memories get saved, how to remove one, and when a memory belongs in DNA instead.
DNA
Knowledge Base
Knowledge Base in DNA holds the documents every agent reads, such as brand guidelines, policies and price lists. What to put there, how to upload files and folders, and how it connects to Files.
Questions
Answers to common questions about setting up and maintaining your DNA.
Related playbooks
All playbooksPlaybook
Audience Insight Brief
An agency-grade consumer or shopper insight brief, built from public data instead of a commissioned study: who they are, what they need, and what it means for your brand.
Playbook
Category Demand Landscape
A complete demand map of your category: who buys, for what occasions, and what they want the product to deliver.
Playbook
Competitor Wargame
A stress-tested view of what your competitors are likely to do next, and the response plan to move on first.