Set Up BrandDNA
Learn how to set up BrandDNA™ in MorningAI by adding your site, logo, colors, audience, and voice to streamline content creation and keep it on-brand.
Set up Brand DNA, Product DNA, and Customer DNA so every asset is on-brand by default. Three peer tracks: Brand voice and visual identity, Product catalog and attributes, Customer segments and personas.
Voice, tone, visual style — the foundation every other DNA builds on.
Set up, train, and refine the voice and visual identity of your brand.
Learn how to set up BrandDNA™ in MorningAI by adding your site, logo, colors, audience, and voice to streamline content creation and keep it on-brand.
This Tutorial walks through the essential steps to configure your DNA settings, helping you personalize your MorningAI experience from day one. Whether you're new to the platform or need a quick refresher, this guide will have you up and running in minutes.
Learn when and why to update your BrandDNA™ and how to keep MorningAI generating content that feels authentic and aligned with your in-house team.
Catalog accuracy at scale, from one SKU to thousands.
Catalog your products so every asset is on-brand and accurate.
Build your ProductDNA catalog with connected commerce products, manual products, bulk uploads, AI auto-import, and drag-to-reorder product images.
Upload a CSV or spreadsheet to add many products at once. MorningAI parses your file, fills missing fields, and adds everything to your catalog.
Pull up to 10 products from any brand site in one click. AI handles names, descriptions, pricing, categories, and images automatically.
Product DNA is your brand's intelligent product catalog inside MorningAI. The advanced view: how to populate it well, how Priority and Availability change downstream behavior, and how it powers Done For You, Image Studio, Virtual Try-On, Product Photography, and Chat.
Audience, segments, and persona intelligence that grounds every brief.
Capture your audience segments and use them in every brief.
MorningAI's rebuilt CustomerDNA persona engine writes like a top-tier ethnographer: specific brands, daily routines, and the gap between what customers say and what they do. Step-by-step setup, AI Update, B2C/B2B, attachments, and PDF export.
Put MorningAI's new ethnographer-grade CustomerDNA personas to work in Studio briefs, Chat conversations, and content strategy. Includes the persona detail modal and AI Update workflow.
Customer DNA is where you build rich, AI-grounded customer personas. The advanced view: B2B vs B2C, three creation paths, the "Update with AI" loop, talking to personas as a research tool, and how personas show up in Image Studio, Hype Writer, and Chat.
Custom guidelines, brand books, ingredient lists, compliance language.
Ground MorningAI in your private docs, decks, and reference material.
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