MorningAI agents come with seven marketing experts you can talk to: the default MorningAI Agent plus six specialists — SEO, UX, Social Media, Content Marketing, Analytics, and Public Relations. Pick one from the expert picker and the agent answers in that specialist's voice, framing recommendations the way a person in that role would.
The most important thing to understand: the expert picker changes the agent's voice and specialty, not its capabilities. Every expert has access to the same tools and connectors — your store data, your analytics, your files, web research, document generation, all of it. You're choosing a lens, not a feature set.
The Seven Experts
How to Pick an Expert
- Open a new conversation. The welcome screen has two tabs: Marketing Generalist and Customer Insights. Stay on Marketing Generalist for expert answers.
- Choose an expert from the picker — or just start typing to talk to the default MorningAI Agent.
- Ask your question. The expert answers in its specialty voice, using everything the agent knows about your brand.
Questions Worth Asking Each Expert
- SEO: "Which of my pages have high impressions but low click-through, and what should I change?" — with Search Console connected, the answer uses your real data.
- Social Media: "Plan two weeks of posts around our summer launch — what formats and hooks fit each channel?"
- Analytics: "Where did my traffic come from last month, and which channel converts best?"
- Content Marketing: "Turn our best-performing blog post into an email sequence."
- Public Relations: "Draft key messages for our sustainability announcement and flag the questions journalists will ask."
- UX: "Review the flow from our landing page to checkout — where are visitors likely dropping off?"
Every Expert Can Research the Live Web
When a question needs current information — competitor moves, trends, anything on a page you paste in — the agent searches the web and reads pages during the turn. You'll see live activity like "Searching" and "Reading" with the sources it consulted. See how live web research activity works.
Experts vs Customer Insights
Experts answer as marketing professionals advising you. The other tab on the welcome screen — Customer Insights — flips the perspective: the agent speaks as one of your customer personas, so you can test concepts and messaging on your audience. For that workflow, see customer research with chat.
Next Steps
New to agents? Start with Meet MorningAI Agents for the full capability map. Then connect your data and ask your store and analytics anything — the experts get sharper when they can see your real numbers.
