Answers to questions that come up across BrandDNA, ProductDNA, CustomerDNA and Memory. For setup, start with Getting Started with DNA. For questions about a single part, check the FAQ at the end of its article.
Why does my copy still sound generic?
Tone of voice is usually the gap: fewer than four Sound like words, an empty Never sound list, or no example pairs. Add two or three Say this, not that pairs taken from your best real copy. Mentioning a persona with @ also helps, because the copy then has someone to speak to.
Why do my images look off-brand?
Check three places. Image styles should have at least one style with a concrete description. The brand kit's visual rules should say what to avoid. And the product should have clear images in its gallery, with the front of the pack as the cover. For packaging accuracy, add the back or label and the ingredients panel too.
The Agent used the wrong price or product detail.
Prices come from a product's variants, so check the variant prices in ProductDNA. If the number came from a document, the reply lists its sources: update or remove the outdated file in Files.
My DNA percentage won't reach 100%.
Open DNA health and click the note under any open item. It takes you to the page where the gap is.
I changed my DNA, but new work doesn't reflect it.
Make sure you saved from the save bar. Changes apply to work made after you save, so start a new request rather than continuing an old one.
Can I undo a change the Agent made?
The Agent shows every change on an approval card first, so nothing changes without your approval. If you approved something by mistake, edit the field back by hand.
My persona feels generic.
Give it evidence. Create a new version with an interview transcript or a few reviews attached, or ask in the persona's chat panel for specific brands, habits and the gap between what the person says and does. See Customer DNA, Advanced.
Where do I upload brand documents for the Agent?
In DNA → Knowledge Base. Upload guidelines, policies, price lists and briefs there, as files or whole folders, and every agent in the brand reads them. See Knowledge Base: The Documents Every Agent Reads.
What happened to Auto-Import with AI?
Ask the Agent sidebar on ProductDNA to add products from a page instead, or use Import for a CSV or a store. See How to Import Products into ProductDNA.
Should a rule go in DNA or Memory?
If it should apply to every piece of work, DNA. If it came up once and only matters now and then, Memory is fine. A rule that keeps showing up in Memory belongs in DNA.
How do I set up DNA for a second brand?
Each brand has its own DNA. Add the brand first with How to Add Another Brand, then switch to it and work through DNA health.
