The Agent keeps details worth remembering from your conversations, such as a correction you made, a preference that keeps coming up or a decision the team took, and carries them into later conversations so you don't have to repeat yourself. Memory is where you see and manage what it has kept.
Where memories live
Open DNA → Memory. Saved memories stay until you remove them, so the page is worth a look now and then.
- User memories are yours: how you like things written, your role, the work you do every week.
- Brand memories belong to the brand, and everyone working in it benefits: naming rules, product facts, decisions.
- All shows both.
Each card shows the memory, whether it is User or Brand, and the date it was saved.
How memories get saved
The Agent decides what is worth keeping. When a reply saves something, the thread shows a memory indicator. You can also ask directly: "Remember that we never discount the 12-pack."
Remove a memory
Click the trash icon on the card. Or tell the Agent in chat: "Forget that the spring promo runs through May."
Memory or DNA?
Memory suits things that come up in conversation. When something should shape every piece of work, it belongs in DNA. A correction that keeps appearing in Memory, like "call them sparkling waters, not juices," should move into Tone of voice, where every agent sees it every time.
What to look for
Once a month, scan for:
- facts that were never right, or are no longer right;
- decisions that have expired, such as a promo that ended;
- personal details saved as Brand memories that should stay with you.
Frequently Asked Questions
Can teammates see my memories?
They see Brand memories. User memories are yours.
Does the Agent remember everything I say?
No. It keeps what it judges useful later, and the Memory page shows exactly what that is.
I removed a memory, but the Agent still brings it up.
The detail may also be in DNA or in a document in Files. Check both and update the source.
Next Steps
Open DNA → Memory, remove anything out of date, and move any rule that keeps repeating into BrandDNA. For how memory fits with DNA and Files, see What Agents Know.
