DNA health is the checklist behind the percentage on the DNA icon in the side menu. It sits on the right of every DNA page and shows which parts of your setup are complete and which still have gaps, so you can see where the Agent is working from guesses.
What it checks
| Item | Where you fix it |
|---|---|
| Brand basics | BrandDNA › Basics: name, website, slogan, description, company details, competitors and social profiles |
| Tone of voice | BrandDNA › Tone of voice |
| Brand kit | BrandDNA › Brand kit: colors, logos, fonts and visual rules |
| Image styles | BrandDNA › Image styles |
| Personas | CustomerDNA |
| Products | ProductDNA |
| Connectors | DNA › Connectors |
When an item has a gap, a short note appears under it, for example "4 products missing a price." Click the note to jump to the page where you can fix it.
Product completeness
Every product also has its own score out of four, shown in the Complete column of ProductDNA and on the product page:
- Description
- Category or product type
- At least one image
- An image of it in use
The image checks matter more than they look. Agents read product images for packaging, labels and ingredients, the details a model would otherwise invent, and an image of the product in use gives social and ad work a real starting point.
Why the gaps matter
Each item lines up with something the Agent does:
- A product with no price can't be quoted in a post or a sell sheet.
- With no image styles, images fall back to a generic look.
- Without a back-of-pack image, the Agent has nothing to read for ingredients or claims, and generated packaging can drift from the real thing.
- With no personas, copy is written for a general audience.
Hide the percentage
Click Hide progress on the DNA icon at the bottom of the panel to take the percentage off the side menu. Use the arrow at the top of the panel to collapse it.
Frequently Asked Questions
Does 100% mean my DNA is done?
It means nothing obvious is missing. Quality still counts: a tone of voice with three good "say this, not that" pairs does more than a long list of adjectives.
Why did my percentage drop?
Usually because new products came in without a price or images, for example after a CSV upload or a store sync. Fill them in and it climbs back.
Next Steps
Click the first open item in the panel and fix it now. For a full walkthrough of each tab, see Getting Started with DNA.
