Browse Calendar & Publishing
Scheduling a social post in MorningAI now feels less like managing a calendar and more like running a content studio. A redesigned publish composer, per-platform swim lanes, platform-specific captions and timing, native carousel creation, and drag-and-drop rescheduling — this guide walks you through it end to end.
What changed in the publish composer
The publish flow now includes a clearer channel and platform selection row, a rebuilt composer action bar, caption editing with mention autocomplete, an emoji picker, platform-specific previews (including an Instagram vertical preview), Instagram post-type selection, and a First comment field for text that auto-posts after publish — useful for hashtags or a link you want out of the main caption.
An in-composer assist panel can draft caption alternatives from short instructions (for example, shorter or more engaging) and shows a simple caption quality indicator before you insert a draft. Per-platform Turn off comments is available for LinkedIn. Facebook and Instagram show the control disabled with an explanation when the platform does not support it yet.
Immediate publish, scheduled publish, and edits to scheduled posts all carry the comments setting where supported.
Step-by-step scheduling
- Open the scheduler. From the sidebar, open your social calendar / scheduler view. You will see a calendar with swim lanes for connected platforms.
- Create a new post. Click any open time slot (or open the publish composer from your usual create flow). The composer opens with channel selection ready.
- Pick platforms. Use the channel / platform row to choose where the post should go. Each platform can get its own caption and preview.
- Add or generate creative. Drop in an image or video, or insert assets from the library modal.
- Write the caption. Use mention autocomplete and the emoji picker as needed. Optionally open the assist panel to draft alternatives, then review the quality indicator before inserting.
- Add a First comment when you want hashtags or a link to post after the main caption.
- Review platform previews. Check the Instagram vertical preview (and other platform previews) before you commit.
- Set comments (LinkedIn). Toggle Turn off comments for LinkedIn when you want comments disabled on that post.
- Choose timing. Pick a specific date and time, add to queue, or publish now.
- Publish or schedule. Click Schedule or Publish now. The post moves into the calendar in its assigned slot.
Drag and drop to reschedule
Need to move a post? Just drag it on the calendar:
- Drag any scheduled post to a new time slot in the same swim lane to change the time.
- Drag a post to a different swim lane to change the platform when that flow is available.
- Drag from Drafts onto the calendar to schedule a draft.
Changes save automatically.
Carousel posts
In the post composer, click + Add slide under your hero image, drop in additional images, reorder by dragging, and schedule as normal. Carousels publish natively to platforms that support them.
Pro tips
- Keep hashtags and tracking links in First comment when you want a cleaner main caption.
- Use platform-specific captions. A LinkedIn audience does not want the same tone as Instagram.
- Use the assist panel for a first draft, then edit — do not treat the quality indicator as a score to optimize for its own sake.
- On LinkedIn, decide Turn off comments before you schedule so the setting travels with the post.
Frequently asked questions
Can I edit a scheduled post? Yes. Click any scheduled post on the calendar to reopen the composer. Save your changes — the schedule stays the same unless you move the post.
Does Turn off comments work on every platform? LinkedIn supports the toggle today. Facebook and Instagram show the control disabled with an explanation when unavailable.
What happens if a platform connection drops? The post stays scheduled and MorningAI will alert you to reconnect. Reauthorize from Connections and the post can publish on its scheduled time.
Next steps
Open the scheduler, compose a post with a First comment and platform preview, and queue a week's worth of content. To go deeper on multi-image storytelling, see How to Create and Schedule Multi-Image Posts.
