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Short answers to the questions that come up while connecting and using your tools. For step-by-step setup, open the guide for the connector you need from Which Connectors to Set Up First.
Where do I find connectors?
In two places. Brand connectors, shared by everyone in the brand, are under DNA → Connectors. Personal connectors, which belong only to you, are in the Agents composer: click +, then Connectors, then Add connector or Manage connectors. Microsoft 365, Notion, Slack, Salesforce, HubSpot and Apollo can also be connected from DNA → Connectors.
What is the difference between a brand connector and a personal connector?
A brand connector (social accounts, your store, Google, Klaviyo, GitHub, Sanity) is set up once and used by everyone working in that brand, within what their brand role allows. A personal connector (Gmail, Google Drive, Google Calendar, Microsoft 365, Notion, Slack, Salesforce, HubSpot, Apollo) is your own account. It follows you across brands, and no teammate can read your inbox, files or CRM through it. Slack and Salesforce need their company app set up once before each person signs in.
Will the Agent change things in my tools without asking?
No. Anything that writes to a connected tool, such as a draft email, a calendar event, a Klaviyo campaign, a Slack message, a Notion page, a HubSpot record or an Apollo sequence, shows up as an approval card first. Reading is automatic; changing asks. You can tune this per tool in Agent Permissions and Approvals.
Microsoft says "Need admin approval". What do I do?
Your company requires an IT admin to approve apps that read mail, calendars and files. On the Microsoft 365 card in DNA → Connectors, click Copy approval link and send it to your admin. One approval covers everyone at the company. If you are the admin, click I'm the admin, approve now.
Slack or GitHub asks for an admin too.
Both start with a one-time step. For Slack, someone creates the company's Slack app from Set up on the Slack card, and Slack may ask a workspace admin to approve the install. For GitHub, an organization admin approves the MorningAI app. After that, each person connects their own account.
What happens when I disconnect?
MorningAI deletes the stored credentials for that connection. Shopify and WooCommerce also remove every synced product from Product DNA. Google is one connection for both Search Console and Analytics, so disconnecting it removes both. You can always revoke MorningAI from the provider's side as well, for example at myaccount.google.com or in Facebook's Business Integrations settings.
Can I connect two stores to one brand?
No. One store per brand, either Shopify or WooCommerce. To switch, disconnect the current store first.
Why is Channels → Email or Web empty?
Email reads from Klaviyo and Web reads from Google Analytics and Search Console, each for the current brand. Connect them under that brand's DNA → Connectors and allow a few minutes for the first sync.
Can my teammates use my Gmail or Drive?
No. Personal connectors are per person. If a teammate wants the Agent to read their inbox, they connect their own account.
How do I point the Agent at a specific connector?
Type @ in the composer and pick the connector, product, persona or output format you want, or open + → Connectors. Most of the time you can just ask the question and the Agent uses what is connected.
I connected GitHub but the Website Agent can't see my site.
Check the GitHub card in DNA → Connectors: it should show the repository name. If it shows a different repository, click Manage and pick the one that holds this brand's website.
Why is Connect or Publish locked for me?
Your brand role decides what you can do with each brand connector: View, Publish or Manage. Click the locked button to request the level you need, and a brand admin approves it under Settings → Users → Requests. See Team Access Control.
Do I connect Slack and Salesforce myself?
Yes. Someone whose role can manage the company app sets it up once from Set up on the card. Then each person signs in with their own account. HubSpot and Apollo skip the company step: each person clicks Connect and signs in.
Can the Agent use HubSpot and Apollo together?
Yes. With both connected, ask in one conversation, for example "Find 50 new prospects in Apollo and add them to HubSpot." The Agent checks HubSpot for existing contacts first so it doesn't create duplicates. See Connect HubSpot and Connect Apollo.
