Your performance snapshot is the at-a-glance view of how your brand is doing across connected channels. It surfaces the small set of numbers that matter — reach, engagement, top performing content, and trends — without requiring you to dig through five dashboards.
Where to Find It
The snapshot lives in two places:
- Home — the Brand Pulse module shows the headline numbers (see Customize Your Home to enable or position it).
- Studio → Insights — the full snapshot view with breakdowns, trend lines, and top content.
What's in the Snapshot
The default snapshot shows, for the last 7 / 30 / 90 days:
- Reach — unique accounts your content reached across connected channels.
- Engagement — likes, comments, shares, saves, plus the engagement rate trend.
- Top performing posts — your three best posts by engagement rate with thumbnails.
- Underperformers — your three worst, so you can learn from them.
- Posting cadence — how often you posted in the period vs your team target.
- Audience growth — net followers added per channel.
Step-by-Step: Read Your Snapshot
- Open Studio → Insights. Pick the time range (7 / 30 / 90 days) at the top.
- Scan the headline numbers. Reach, engagement, and audience growth at the top of the page tell you the macro story.
- Check the trend arrows. Each metric shows arrows comparing to the previous period. Green up arrows are good. Red down arrows are signal — open the breakdown to see why.
- Click a top performer. The detail view shows what made it work — the platform, format, persona, and time of day.
- Click an underperformer. Same detail view. The cause is usually clear (wrong time, wrong platform fit, mismatched audience). Use what you learn for next week's calendar.
- Compare ranges. Toggle between 7 / 30 / 90 days to separate week-to-week noise from real trend.
What Channels Are Included
Connected channels appear automatically. Today the snapshot includes:
- Facebook (Pages and Ads — see How to View Facebook Ad Campaigns).
- Instagram (organic).
- TikTok (organic).
- LinkedIn (organic).
Not connected? Settings → Integrations → connect the channel. Data backfills for the last 30 days when supported by the channel.
Pro Tips
Read the snapshot weekly, not daily. Day-to-day numbers are mostly noise. Weekly trends are signal. Monday morning is the right cadence for most teams.
Pair top performers with personas. When a post crushes, ask: which persona was it written for? Make more like it.
Lean into your underperformers. They are cheap lessons. The post that failed is usually telling you something specific (time, platform, hook, audience match).
Set a posting cadence target. The cadence module compares actual posts to a team target you define. Discipline beats brilliance over time.
Frequently Asked Questions
How fresh is the data? Most channels report on a 2–4 hour lag. The snapshot timestamp at the top shows the last refresh.
Can I export the snapshot? Yes. Click Export for a PDF report or Copy CSV for the underlying numbers.
Why is a channel missing data? Either the integration is disconnected (Settings → Integrations) or the channel has not yet synced (initial connection takes up to 24 hours).
Are paid and organic split? Yes — organic and paid metrics are reported separately and rolled up to a combined view at the top.
Next Steps
Open Studio → Insights and read your last 30 days. Pick one underperformer to learn from before next week's posting plan. To dig into Facebook Ads specifically, see How to View Facebook Ad Campaigns.
