MorningAI now reads your Facebook Ads campaigns directly so you can see performance, identify winners, and use what is working as inputs to your next creative round — without leaving the app.
What You'll See
Once you connect Facebook Ads, MorningAI surfaces:
- Active and recent campaigns with status, objective, budget, and spend to date.
- Per-ad-set and per-ad performance: impressions, reach, frequency, CTR, CPC, CPM, conversions where tracked.
- Best-performing creatives ranked by your chosen metric (CTR by default, switchable to ROAS, conversion rate, or CPA).
- Trend lines over the last 7 / 30 / 90 days.
- Audience and placement breakdowns where available.
Step-by-Step: Connect Facebook Ads
- Open Settings → Integrations. Click Connect on the Facebook Ads card.
- Authorize. Sign in to the Facebook Business Manager that owns your ad accounts.
- Pick the ad account(s). If you manage multiple, choose the one to attach to this brand.
- Wait for the initial sync. First sync pulls the last 90 days of campaign data. Most accounts complete in a few minutes.
After connection, campaigns appear under Studio → Insights → Facebook Ads.
Step-by-Step: Read the Campaign View
- Open Studio → Insights → Facebook Ads.
- Pick a time range. 7, 30, or 90 days, or custom.
- Scan the table. Columns include status, objective, budget, spend, impressions, reach, CTR, CPC, conversions.
- Sort by your KPI. Click the column header to sort.
- Click a campaign. Drill into ad sets, then individual ads. Each ad shows the creative thumbnail and performance metrics together.
- Identify winners. The top three ads by your chosen metric are highlighted at the top of the campaign view.
Using Winners as Inputs to New Creative
A winning ad is more than a number — it is a creative pattern. From an ad detail page:
- Click Send to Brief to start a Studio brief that uses this ad's persona, tone, and visual style as inputs.
- Click Remix to generate variations of the winning creative.
- Click Save to Asset Library to keep the winning creative for future reference.
This loop — observe what worked, brief MorningAI on it, generate the next round — compounds quickly.
Pro Tips
Look at top performers weekly. Even a five-minute weekly scan of your top three ads will sharpen your next round of creative significantly.
Mind the frequency. A high-frequency, dropping-CTR ad is fatigued. Time to refresh, not push more spend.
Pair with organic insights. Cross-reference what is winning in Facebook Ads with your organic top performers. Themes that win in both are gold.
Match creative to persona. When you remix a winning ad, attach it to the CustomerDNA persona it was designed for. Variations stay on-target.
Frequently Asked Questions
Does MorningAI launch ads or just read them? Today we read and analyze. Direct ad creation and launch from MorningAI is on the roadmap.
What permissions do I grant? Read-only access to ad performance, ad creative, and audience metadata for the ad accounts you choose.
Can I connect multiple ad accounts? Yes — one brand can have multiple ad accounts attached.
How fresh is the data? Facebook reports on a 2–4 hour lag. The dashboard shows the last sync timestamp.
Are conversion metrics accurate? Conversion data is exactly what your Facebook Ads pixel reports. We do not modify or re-attribute.
Next Steps
Connect Facebook Ads and review your last 30 days. Pick one winning ad to remix into your next creative round. For organic performance, see How to Read Your Performance Snapshot.
