Studio

How to Select a Visual Style

Choose a visual style in Image Studio, including custom Brand DNA styles defined by description only or still generating previews. Links to creating and managing styles in Brand DNA.

Browse Studio

Choosing a visual style for your image generation is quick and easy inside MorningAI. Here’s how to do it in just a few steps:

1. Open the Text to Image Tool

From your Home screen, click on the Text to Image feature to start creating your image.

68002d8fbc74b126c9e41f74 VS1

2. Select a Visual Style

Inside the Briefing Console on the left-hand side, scroll to the section called "Choose a style."You'll see two tabs:

  • Brand: Your brand’s custom visual styles
  • Standard: Pre-made visual styles available to everyone

Scroll through and click the one you want to use.

68002dc29d5f71b0b408c664 VS2

3. Search for a Specific Style (Optional)

If you’re looking for a specific visual style, you can also use the search bar in the briefing console to find it quickly by name.

68002dedf9f1835b4c958188 VS3

4. Write Your Brief & Generate

Once you've picked your style, write your description in the Brief field, scroll down, and hit Generate.‍You can keep generating more images in the same style or try a different one by selecting a new style from the list.

Over 50 different Visual Styles Already Available

In our image generator, you have access to over fifty exclusive styles curated by some of the best Art Directors in the world. Here's the Holographic style as an example, which blends iridescent textures, vibrant lighting, and surreal subjects to create bold, futuristic visuals. This style is perfect for brands that want to stand out with a hyper-modern, eye-catching aesthetic.

68001488d320d20e52e44561 Holographic Style

Best Practices for using a style

  • Start by describing the subject and scene you want, not the style
  • Provide details such as "classic car on a wet road" or "cat with a yellow t-shirt on a runway"
  • Write in natural language, you don't need to cram words together

Need Help?

If you have any issues downloading a file or need assistance, reach out to your Customer Success Specialist. They’ll be happy to guide you through the process.

What's new (May 2026)

Description-only styles in the picker

When you choose a style in Image Studio, text-only or description-only custom styles from Brand DNA now appear as selectable options, not only styles that already have a finished preview image. That lets you keep iterating on a look by name and description even before every preview asset is ready.

Setup and browsing

If you need to create or refine those styles, use Brand DNA → Visual Styles. The list and detail experience is easier to scan, with better empty states and clearer loading and error feedback while previews generate. See How to Create a Custom Style for a Brand for step-by-step help.

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The MorningAI Customer Success team is here to help you win. Whether you're stuck, scaling, or just getting started, we move fast, solve problems, and make sure nothing slows you down.

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